Newcastle is set to see a surge in pink taxis driven by women as part of a new initiative aimed at improving passenger safety.
Local taxi firm Blueline has partnered with the Rosie May Foundation to introduce the distinctive vehicles to the city.
The THINK PINK campaign, launched on Wednesday, 31 July, and brought together newly recruited female drivers, charity representatives, and the first pink taxis to Blueline’s Walkergate base.
The scheme encourages more women to become taxi drivers while also providing passengers with a clear choice.
Blueline Finance Director Tom Shanks said: “We’re excited to bring THINK PINK to Newcastle. It’s about empowering women with flexible work opportunities and challenging the traditional image of a taxi driver.”
Blueline, a family-run business with a strong female heritage, has over 1,500 registered drivers but a predominantly male workforce.
The Rosie May Foundation, founded after the tragic loss of their daughter, has successfully implemented similar schemes with pink tuk-tuks in South East Asia.
The charity’s co-founder, Mary Storrie, emphasised the importance of creating a supportive environment for female drivers: “We’re thrilled to partner with Blueline.
"The pink tuk-tuks have been a game-changer, and we believe pink taxis can have a similar impact. We want to encourage more women to consider this rewarding career.”
Laura Kesan, a Blueline driver since October 2023, praised the initiative: “I love being a female in the team.
"It’s great to see women coming in to be recruited under THINK PINK. It’s a fantastic career.”
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