A taxi company on the Isle of Wight is experiencing a surge of calls from Australia, thanks to a geographical mix-up involving towns with the same name.
Cowes Taxis, owned by Peter Dibsdale, has been fielding requests for rides from patrons in Cowes, Phillip Island, Victoria – over 10,000 miles away in Perth.
"I think they come out of the pub at closing time and just they Google Cowes Taxis not realising it’s Cowes, Isle of Wight," Dibsdale, 63, explained.
The calls, typically arriving in the afternoons after Australian pubs close, have become increasingly frequent over the past decade.
The confusion has led to some amusing, albeit frustrating, exchanges. Dibsdale recounted one instance: "One guy asked for a fare from Cowes to Ventnor, another place we share with over there! I thought that this was a decent fare and asked where he wanted to be picked up from. But when he told me the name of the road and his location, I said it didn’t exist here!
"When we both realised, we had a laugh about it.”
While most calls are simply a case of mistaken location, some have added another layer of complexity. Dibsdale recalled a call from an international number during Cowes Week.
"I got an international number phoning wanting a cab from Cowes and said to the person that he had the wrong country. However, he was actually here during Cowes week and wanted a lift back to his yacht!"
Dibsdale contacted the Phillip Island local paper in an attempt to alert residents to the ongoing confusion. "It’s all a bit of fun and light-hearted, but it can be very irritating if we're busy," he admitted.
Adding to the irony, Phillip Island's former pub was named "The Isle of Wight," further blurring the lines between the two Cowes.
This latest incident follows a similar mix-up involving Newport on the Isle of Wight and Newport in Wales, highlighting the global challenge of shared town names.
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