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Posted on the 15th April 2025 in PHTM News
UBER DRIVERS TAKE TOYOTA ELECTRIC VEHICLES FOR A SPIN AT BRANDS HATCH TRACK DAY
Ride-hailing giant Uber and automotive manufacturer Toyota teamed up to host an electrifying track day experience for hundreds of Uber drivers at the iconic Brands Hatch circuit in Kent.
The special event provided 300 drivers with the opportunity to test drive a range of Toyota and Lexus electric vehicles on the world-famous racetrack.
This initiative builds upon the growing partnership between Toyota and Uber in the UK. Last year saw Toyota launch a dedicated website offering bespoke car finance deals for Uber owner-drivers.
According to Toyota, this scheme has proven successful, with "almost 2,000 Uber drivers" switching to electric Toyota or Lexus vehicles in the six months since its inception.
To further encourage the adoption of electric vehicles within the Uber fleet, more than 80 battery-powered cars were available for test drives at Brands Hatch. Popular models among Uber drivers, such as the Toyota bZ4X electric SUV, were prominently featured, with Toyota offering additional support to those opting for electric.
The event also showcased Toyota's new Proace Verso and Proace City Verso people carriers, alongside the Lexus UX 300e and RZ 300e luxury SUVs.
The track day culminated in a memorable moment for Nuruzzaman Chowdhury, an Uber driver from Poplar, East London, who won a brand new Toyota bZ4X SUV in a prize draw.
Alastair Rutt, senior manager for Toyota’s business team, hailed the initiative's success, stating: "Our electric vehicle initiative with Uber has already been an outstanding success, with more than 100,000 visits to our dedicated microsite and thousands of drivers going ahead with a new vehicle purchase.
"With our Brands Hatch driving event, we were able to give our guests a real-world introduction to the strengths of our model range for a business where reliable performance and long-lasting quality are key."
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