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Posted on the 9th April 2025 in PHTM News
LIVERPOOL'S PRIVATE HIRE LANDSCAPE SHIFTS AS BRITANNIA TAXIS REBRANDS TO VEEZU
Liverpool's roads are set to see a new private hire presence as Britannia Taxis officially rebrands under the Veezu banner.
The move, following Veezu's 2023 acquisition of the Knowsley-founded firm, promises "improved technology, additional payment options, and smarter ride features" for local passengers, according to the company.
"We’ve always believed that better travel starts locally – with trusted driver-partners, smart tools and a service people can rely on," said Veezu's regional operations director, Chris Neary.
"By bringing Britannia Taxis under the Veezu name, we’re creating a simpler, more consistent experience for passengers across Liverpool and its surrounding areas."
However, this rebranding occurs against a backdrop of a significant legal battle. Veezu, alongside Liverpool-based Delta Taxis, is gearing up for a Supreme Court showdown with Uber in July.
The firms are challenging Uber's attempt to impose VAT on private hire vehicle fares outside London, a move they claim could lead to a 20% price hike for passengers.
"Unlike other modes of transport, which benefit from a zero VAT rating, the PHV industry remains the only form of transport subject to full VAT," the companies argue.
To bolster their legal defence, Delta and Veezu have launched a "Fighting Fund to Protect Passenger Fares" campaign, seeking public and industry support: https://www.crowdjustice.com/case/protectfares/
"We’re investing in new technology, improving access to transport, and continuing to support the communities we serve through hyperlocal investment," Neary stated, even as the firm prepares for the high-stakes legal battle.
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