New data from ride-hailing firm Bolt reveals that Thursdays are stealing the spotlight for nights out. The ratio of Thursday-to-Friday nighttime trips has skyrocketed by 32% in the last three years.
In 2021, for every 100 people that were out on Friday between 6pm and 6am, there were 57 out on Thursday. In 2024, that number has jumped to 751.
Bolt’s trip data also reveals that peak hours for nightlife are shifting, now occurring one hour earlier. In 2024, the busiest time was 11pm on a Saturday, whereas in 2023, it was midnight.
Additional research from Bolt reveals that overall, over a quarter (27%) of Brits are going ‘out’ less at night compared to last year, with rising costs as the main reason. Nearly two-thirds (63%) of those scaling back say they’re deterred by expenses, while 26% cite safety concerns, and 15% say they’re discouraged by fewer open venues.
Despite this trend, Newcastle, Bristol, and Edinburgh still lead the UK in night-time activity, beating London. However, these cities have all seen a decline over the last year.
Of those who do go ‘out’ at night, the majority (55%) visit restaurants, with two fifths (41%) commonly going to pubs, and about a quarter (26%) going to the cinema. Under a quarter also commonly go to bars (23%) or the theatre (22%). Only about a tenth (11%) go to a club and one in six (16%) go to a live music or comedy venue.
Chris McMillan, Operations Manager at Bolt, said: “Ride-hailing plays a key role in supporting the night-time economy, with our data showing that 22% of ride-hailing users rely on this mode of transport to visit bars and restaurants, attend events, and explore tourist destinations. In addition to being an efficient and safe way to get around, shared mobility gives a boost to businesses.
"Nightlife has changed over the last few years, with people now preferring weekday evenings to big weekend nights out. However, our insights show that people are going out less overall. This is impacting businesses and individuals alike, from bars and clubs, to restaurants and drivers. We all have a joint objective of protecting and rejuvenating this essential sector, which not only adds billions to the economy but provides a livelihood for millions of people."
Michael Kill, Chief Executive Officer of the Night Time Industries Association, said: "These findings from Bolt underscore a significant challenge facing the night-time economy. With people going out less, and many citing financial pressures, our sector faces profound impacts on both footfall and business sustainability. The shift to earlier hours and the drop in late-night engagement are reshaping the landscape for nightlife, with venues struggling to adapt. As an essential part of our culture and economy, we must urgently address these issues with government and stakeholders to support the businesses and communities that thrive in the night-time economy."
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