Windsor and Maidenhead Council is considering ditching the traditional purple livery for licensed hackney carriages, replacing it with a simpler design that features the borough's coat of arms.
Currently licensed taxis in the Royal Borough must be white with a purple bonnet and boot and feature its coat of arms.
The council says that the change will reduce costs for drivers while still maintaining a recognisable appearance of a licensed cab in the Royal Borough.
The proposal comes after a survey last year found that 65.8 per cent of the 329 people who responded thought the livery should remain as it is.
It concluded that while many residents valued the current livery for its distinctiveness, some also expressed concerns about the expense of maintaining it.
One resident, who supported keeping the purple livery, said: "It's a clear visual clue that the car is a licensed RBWM taxi. You have to be careful these days about getting into cars with no clear markings."
Another said: “It instils confidence that you're getting into a taxi that is safe and authorised. There are too many dodgy unofficial drivers out there. The livery creates a sense of pride and security - especially for women. They also look nice for visitors and support our heritage.”
However, another resident noted the financial burden on drivers, saying: “I do not think it provides any benefit as people know a hackney carriage has a meter and taxi sign. It costs the drivers a lot of money anywhere between £1,500/£2,000 to wrap car and stickers cost £200.”
After the survey, councillors on the Royal Borough’s licensing panel agreed in February this year that the livery should be changed ‘to ease the burden on drivers whilst still ensuring the cars are recognisable’.
Now they are being asked to approve a new design that says licensed cabs must be white and have a crest on both of its front doors. The crest must also indicate if the car is electric or hybrid.
The licensing panel is set to make a decision on the proposed livery change on Monday, October 14.
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